A study on customer preference towards amway
Thus the chapter begins with direct selling industries and follows the company profile of Amway India enterprises. Muhammed Juman.
Literature review of amway products
In , Amway prepared for a new century and a new exciting era. This seemed like the only way to offer what Jay and Rich originally envisioned - a solid opportunity where anyone with motivation could excel, regardless of their background and status. The given suggestion is more useful to the Amway Company for future development. The company generated employment with help of logistics, delivery peoples, office staff and others. Instead of incurring massive media advertising and sales promotion cost, the savings are passed on to distributor consumers. The fifteen percent growth Amway India is achieving in turnover which is the good sign for the distributors as well as consumers. The products are moved through independent distributors. The distributors are given an opportunity to introduce other distributors to the business. The study concludes that there does not seem to be anything inherently unethical about IBOs purchasing products and services from MLM organization or any other organization at discounted rate. Using its national membership database, the MLM corporate producer randomly selected respondents for this study which includes sponsoring and recruiting members. It appointed as brand ambassador of bollywood actress Diya Mirza. The main objective of the study was to analyze the perceptions of IBOs towards multi level marketing and to access growth of IBOs.
Using descriptive statistics method simple tables charts are used in this study the result of this analysis suggests the degree of customer satisfaction in terms of services provided by the Amway Company in Tiruchirappalli Town. Immediate feedback possible 4.
Questionnaire on amway products pdf
Query, difficulty can be sort out on the spot 5. According to Peterson and Wotruba MLMs fall under the more general category of direct selling organization means any face to face selling activity away from a fixed retail location. Before introduction of internet, the direct selling companies making their presentation to the customer with the help of sales people who give the direct demonstration of the product to customer and make presentation face to face. So the marketer as well as consumer both will benefit of this type of direct selling rather than traditional selling. The present study aims to investigate customer satisfaction towards Amway product in Tiruchirappalli town. The idea was by handling the manufacturing and distribution of a product line, and then allowing a network of IBOs. Although Amway has been frequently subject to investigation as having a pyramid like structure, the Federal Trade Commission has ruled the company's sales and marketing plan as not to be an illegal pyramid scheme. The present study was made to know the relevance of multilevel marketing in Kerala one of the sub sects of direct selling Today, the direct selling market in India is estimated to be around INR72 billion. To verify the customer s opinion and ideas about the price, quality and services provided by the Away product. Amway Corporation is one of the largest Direct Selling companies in the world. Almost all Amway India products are manufactured in the country through seven third party contract manufacturers. The study concludes that there does not seem to be anything inherently unethical about IBOs purchasing products and services from MLM organization or any other organization at discounted rate. It appointed as brand ambassador of bollywood actress Diya Mirza. The objectives of the study was to study the determinants of development of Independent Business Owners with respect to Amway India Enterprises and to examine comparative opinion of IBOs from Pune and Pimpri- Chinchwad area on different parameters of development of IBOs.
The introduction of the multi-level marketing compensation plans MLM plans opened another chapter in the evolution of direct selling. Commission paid by the company for selling its products to the new distributors is not enough to compensate their efforts.
Amway has invested in excess of Rs.
Review of literature on customer satisfaction on amway products
The concept is not perceived well by this group. Customer satisfaction is a major subject in the marketing strategies. It means there is no association between success from Amway business and gender level. Contribution To The Government Exchequer: The operating model for direct selling generates tax contributions to the government across its value chain. The distribution and home delivery network set up with the support of independent logistics partners is spread across over locations. The main objective of the study was to analyze the perceptions of IBOs towards multi level marketing and to access growth of IBOs. Total tax contribution by the direct selling industry to the government in FY13 alone is estimated to be INR10 billion. This seemed like the only way to offer what Jay and Rich originally envisioned - a solid opportunity where anyone with motivation could excel, regardless of their background and status. The least satisfied factors are price and availability of products.
For this purpose conducted causal talk with many of the former distributors before listing out these suggestions. It means there is no association between success from Amway business and gender level.
Its fundamental principlesfreedom, family, hope and rewardhold as true today as they did in the very beginning. Whereas the least ranked factor is pressure from existing distributors. To identify the level of satisfaction of the customer.
The duration of the training programs should also be extended.
based on 33 review