Company products are available all over the world in conventional and electronic shops and have a competitive price. While it's clear that the company generates substantial revenue and net income, anybody thinking of investing in EA would be well served to have an understanding of where the company's revenue comes from and the big-picture trends of each major component of that revenue.
Marketing team in Electronic Arts is very closely analysing any suggestions coming from the customers. Electronic Arts are using marketing research in process of decision making and developing new software.
Many have attributed Riccitiello's success in leading EA to his passion as a gamer. For the company which bases their business "to be" in the hands of gamers it is the most important to deliver products tailored to their expectations.
Through this venture, live actors have been filmed in Hollywood sound stages, and the videotaped performances have been digitized and integrated into the software.
When he incorporated the company, Hawkins originally chose Amazin' Software as their company name, but his other early employees of the company universally disliked the name.