For retailers, it was a wonderful business because it brought customers into their stores multiple times: first to purchase film, then to drop off exposed film for developing and printing, and finally to pick up the prints.
Wide rolls had to be changed over and spliced continuously in real time; the coated film had to be cut to size and packaged — all in the dark.
Intheir net income started to decline significantly.
Color film was an extremely complex product to manufacture. Kodak had issued a statement saying it was not considering bankruptcy. The move was at once shocking and unsurprising. The system employs dry film technology, and within 5 years was being used by most hospitals in the country. In combination with advanced Kodak software algorithms optimized for these new patterns, photographers benefited from an increase in photographic speed improving performance in low light , faster shutter speeds reducing motion blur for moving subjects , and smaller pixels higher resolutions in a given optical format while retaining performance. But, the decline still occurred in Our colleague Clark Gilbert described more than a decade ago a great irony of disruption. Organizational Inertia? Shrinking the run length would drive up the proportion of time and materials expended in setup, and shifting to smaller production lines would incur additional capital expense, something that would have been impossible to justify. Kodak Pension Plan. Kodak along with its U. They made film processing easier and more affordable thanks to the legendary Kodachrome. It also had the KodaChrome Technology Kodak introduced the Starmatic camera, the first automatic Brownie camera, which sold 10 million units over the next five years. The broad applicability of the technology platform meant that it could be scaled up in numerous high-volume markets such as microprocessors, logic circuits, and communications chips apart from digital imaging. See, in , an electrical engineer at Kodak Steven Sasson invented the digital camera.
What Might Kodak Have Done? While the majority of its profits came from manufacturing and selling film, retail partners made large profits from photo finishing.
It had shrunk to 5, local workers by the end of While Kodak stagnated and ultimately stumbled, Fuji aggressively explored new opportunities, creating products adjacent to its film business, such as magnetic tape optics and videotape, and branching into copiers and office automation, notably through a joint venture with Xerox.
InKodak launched a Worldwide Student Program working with university faculty throughout the world to help nurture the future generation of film-makers. The American icon had the talent, the money, and even the foresight to make the transition.
Update — Kodak has filed for bankruptcy protection. Final steps in its restructuring included the spinoff of its Personalized Imaging and Document Imaging businesses to the U. Approximately Kodak personnel transferred to Flextronics.
based on 115 review