Thus it is mass production, mass distribution and mass promotion of Parle- G for all buyers.
So that the quality of biscuits are good till it reaches the customer. Parle Saraswati Vandana, one of its initiatives, is an inter-school contest based on the Saraswati Puma celebrations.
Parle faces the adverse competition from Britannia. Nevertheless, Parle-G has no staunch brand loyalty.Parle-G is an established company globally, but it currently faces a huge problem. This is caused due to the increase in prices of raw materials, resulting in falling profit margins. But this reflects a long tail of new categories the company is now making money from—chocolates and confectionaries, chips and savoury snacks, and even packaged dry staples like pulses that the company launched around two months ago. Low and mid-range price Segments - The pricing of the product is of low and mid-range so as it suits every ones pocket. Parle is, of course, not doing it for charity. Even Levers had forayed into this segment in and launched a glucose biscuit branded as Modern, after it acquired the bakery business of Modern. The company should come up with double packaging as people refuse to buy family pack biscuits with loose packaging.
Last fiscal, Parle had sales of Rs 3, crore Rs 35 billion. It is a product liked by everyone and does not cater only to a specific group or part of the whole market.
New varieties can be launched focusing niche customers eg: 1.