The sales strategy indicates a substantial increase in tour quantities. What kind of travel business do you plan on starting?
This will ensure we establish a reputable corporate image. Target and set up tour desks in the larger, all-inclusive and EP hotels incl.
These alliances will be strengthened by the development of relationships outlined in our marketing strategy. In addition, more niche markets are evolving. This will be done through a marketing program at the target markets, utilizing the appropriate media.
This has mainly been due to the advent of a 'borderless' world and increased information dissemination about the majestic sceneries throughout the world, with the southern African region being no exception.
Compliment slips are also intended so as to raise awareness of the company and its services. This is particularly so with the organization looking at establishing a clear advantage s in an increasingly competitive market.
Establish a market presence that assures short-term and long-term profitability, growth and success. With time our marketing campaign will increase the awareness of our services in the various market segments we shall be targeting. We will provide a luxury service with prestige value.